We developed unique landing pages for each influencer and worked on curating and promoting them to drive exposure and conversions. Using their Youtube, Instagram, Snapchat, Facebook Live and Twitter accounts to promote, while in-house we supported on email, media and social channels.

An in-house affiliate offer was part of the curated collections, with the influencers receiving affiliate compensation based on units sold. These were first-time innovations, so the cost was the product and commission only. A great test to see if influencers are motivated by driving action or by developing content. 

We created a collection that was curated by the couple, with proceeds going to a non-profit. The collection was co-promoted on social, with their large following driving a high percentage of traffic to the collection and increase conversion by 35%.

The collection ran for 10 weeks and was the most-viewed page on SHOEme.ca for the first 4 weeks. 

These west coast inflluencers promoted a curate collection on their Youtube channel with supplementary Instagram posts. Toronto being a city of focus for an increase of brand exposure, the TotheNines girls had access to the target demographic we were looking for. They increased traffic to SHOEme.ca by 13% over the first week, directly from Toronto and the GTA area. 

Toronto influencer promoted a curated collection.

Andrew Kearns promoted a giveaway on his daily vlog. We wanted to increase exposure for the Pacific Northwest for in-house brand Richer Poorer and brand Birkenstock.

to Vogue or Bust took her shoes on vacation, shooting her looks while she was abroad.

Toronto influencer promoted several styles with her daily looks.