career opportunity

For the role: BRAND ACCOUNT & CAMPAIGN MANAGER IN INFLUENCER MARKETING

Based on my experience in brand campaign management, influencer marketing, social media marketing and content development,

 

6 years influencer marketing and social media marketing experience.

  • Valuable Mixed Experience: influencer marketing, campaign management, PR, social media and content production.

  • Great at developing relationships with influencers and brands.

  • Marketing campaign management - experienced in managing team.

  • Project Management, creative and tactical campaigns.

  • Experience in working with start-ups (Vega, SHOES.com).

  • Understand what brands are looking for and what influencers want.

  • Most recent work is within the online retail, e-commerce industry.

 

 

Influencer Marketing Work Experience

  • Launched influencers programs
  • Social channel specific marketing
  • Developed & managed brand campaigns
  • Managed content development
 

influencer programs

A quick Timeline

 

2011-2015

Launched and developed Vega's influencer program, working with over 500 North American health & fitness bloggers to help grow social channels, content development and product campaign launches. 

 

Toronto's Vanessa Cesario

Toronto's The Atheltarian

 

2015-2017

Developed a fashion-focused and outdoor adventure group of influencers and to create social and homepage campaigns for various brands under the SHOES.com umbrella. 

 

 

Channels: INFLUENCERS & SOCIAL MEDIA

One of my goals as social media manager was to develop relationships with influencers to drive exposure and brand awareness.

From large followings, to smaller up-in-comers - I built a strong community of content contributors on all platforms, from Instagram to Youtube.

 

brand campaigns

Developed campaigns for large e-commerce companies, utilizing social media influencers on homepage, social, email and advertising.

These campaigns increased new customer acquisition, conversions and brand exposure, putting this brand on the map for innovative campaigns.

 

Content Production

Created a strong ROI for influencer marketing by using strategic content that drives traffic and exposure to a product. 

The Portland Made & Toronto City Series and fashion influencer campaigns resulting in increased conversion and traffic, plus an increase in returned customers to style content via shoe style and stories from top influencers.