Thank you for visiting this page.

I've created it to share what I'm currently seeking in my next professional opportunity. I truly appreciate your time, and if you know of any relevant opportunities or would like to connect, your support would be invaluable.

What I’m Looking For:

I am actively seeking Senior Marketing Leadership roles, specifically titles like Marketing Director, Senior Marketing Manager or equivalent positions, where I can make a significant impact.

• Type of Role: Full-time, hybrid (ideally), open to remote opportunities, open to consulting and/or taking on contracts.

• Industry Focus: I’m particularly interested in industries where I can drive marketing/brand innovation and digital marketing transformation. This includes technology and innovation, health and wellness (CPG), e-commerce, retail org’s looking to revamp and align their marketing strategies with modern trends.

• Responsibilities Desired: I am passionate about leading brand marketing and digital strategy, with a focus on driving organizational growth and aligning marketing initiatives with business objectives. 

• In previous roles, I’ve successfully executed rebrands, massive digital marketing campaigns, website audits and optimizations, and led omni-channel marketing initiatives that enhanced customer engagement, increased conversions, and boosted brand recognition. I am also experienced in strategic planning, campaign management, and performance analytics, leveraging data to optimize marketing efforts and improve ROI.

• Ideally, I would work closely with the CEO and senior leadership to ensure my strategies and feedback are integrated into decision-making processes. I value working in environments where I can help shape the company’s marketing vision, drive innovative strategies, and create a lasting positive impact on both the brand and its audience.

• Values: I value integrity, passion, and empathy. I am most fulfilled when working in an environment that prioritizes positive impact, transparency, and values-driven leadership.

What I Bring to the Table

I have extensive experience leading and revitalizing marketing functions across various industries. Below are a few highlights from my career:

• BC SPCA (May 2019 - Feb 2025):
  Led digital strategy and brand growth, restructuring campaigns that drove a 25%+ increase in acquisitions, donations, and actions. Spearheaded content creation, social media, and web improvements that resulted in a 114% increase in registrations and improved email performance by 104%.
  

• BC Tech (Mar 2017 - Mar 2018):
  Led a full rebrand and marketing communications strategy, increasing brand visibility by 65% and driving a 35% increase in brand recognition through digital campaigns and PR.
  

• Vega (Sept 2011 - Jan 2015):
  Pioneered the brand’s social media presence, growing its following to over 500K while boosting engagement by 65%. Led influencer campaigns that solidified the brand as a leader in the health and wellness space.
  

Skills & Expertise

• Senior Marketing Strategy & Leadership: Development and execution of comprehensive marketing strategies, aligning brand vision with organizational goals. Proven ability to drive cross-functional collaboration, lead high-impact marketing initiatives and deliver measurable business outcomes. Adept at fostering innovation and ensuring marketing strategies are aligned with business objectives at the senior leadership level.

• Brand Strategy & Transformation: Expertise in leading brand development, rebranding, and corporate identity evolution. Skilled in shaping long-term brand positioning, creating consistency across communication touchpoints and driving market differentiation. Proven success in managing the full lifecycle of brand strategy, from ideation through execution, delivering growth and strengthening market presence.

• Digital Strategy & Performance Optimization: Lead the creation and execution of digital marketing strategies encompassing SEO, SEM, content marketing and performance analytics. Extensive experience in managing omni-channel campaigns and leveraging digital platforms to drive engagement, conversions and ROI. Highly skilled in data-driven decision making, with a focus on optimizing digital performance to support sustained business growth.

• Integrated Campaign Management & Execution: Oversee the planning, development and execution of multi-channel marketing campaigns, ensuring alignment of digital, social and traditional media strategies. Expertise in creative direction, content development, and collaborating across teams to execute cohesive campaigns that increase brand awareness, engagement and conversion.

• Corporate & Internal Communications Strategy: Lead internal and external communications strategies, ensuring alignment with corporate values and objectives. Expertise in crisis communications, stakeholder relations and managey PR agencies to safeguard and enhance brand reputation. Skilled in managing complex messaging, and influencing public perception to drive positive organizational change.

• Content Strategy & Development: Oversee content strategy, ensuring it aligns with broader business goals and drives engagement, web traffic growth and conversion optimization. Lead content creation in various formats, including written, visual and video, ensuring that all content is compelling, brand-consistent, and value-driven.

• Social Media Marketing & Strategy: Lead the development and execution of social media marketing strategies across multiple platforms, including organic and paid campaigns. Expertise in growing online communities, managing influencer partnerships, and driving engagement and conversion through social content and paid ads.

• Leadership & Team Development: Proven experience leading and mentoring high-performing marketing teams. Expertise in cross-functional collaboration, conflict resolution and performance management to inspire creativity, innovation, and results.

• Influencer & Partnership Strategy: Drive the strategy and execution of influencer marketing and cororate partnerships, building strong relationships with key industry figures to extend brand reach and enhance credibility.

• Marketing Technology & Analytics: Advanced knowledge of marketing technologies including Google Analytics, Meta Ads and email automation tools to inform and optimize marketing efforts.

• Business Strategy Alignment & Execution: Expertise in aligning marketing strategies with broader organizational goals to drive results and support business growth. Strong ability to influence senior leadership, present strategic recommendations and ensure marketing initiatives are both impactful and measurable, contributing directly to the company’s overall success,

The Ideal Work Environment

I thrive in organizations that believe in transparency, collaboration, and innovation. Here’s what I’m looking for:

• Strong Leadership Connection: Work closely with the CEO and senior leadership, where my ideas are respected and actively incorporated into the decision-making process.

• Impactful Role: I want to work in a role that allows me to directly influence company strategy, particularly around marketing, communications, and digital transformation.

• Company Culture: An organization that values integrity, authenticity, and a positive impact on society is where I’ll feel most at home.

Thank You!

Once again, I truly appreciate your time and consideration to help out. If you have any questions, would like to discuss potential opportunities, or just want to catch up, don’t hesitate to reach out.